Jewellery Care

One thing is for certain, when investing in a beautiful piece of luxury jewellery, we all want our piece to last the test of time. And for this reason, we have assembled a comprehensive jewellery care guide for you! ensuring your precious accessories endure everyday wear and tear, and continues to dazzle for many years to come.

On a general note, you should make sure all jewellery is removed when performing household chores and tasks, as well as your daily preening routine.  The buildup from dust, make-up, soaps and cleaning products can quickly diminish the lustre of any jewellery and prove difficult to remove over time.  


Pure gold, or 24ct gold is very soft, and can be sensitive to knocks and blows. However since the majority of gold jewellery is mixed with a harder metal for durability, gold which contains the greatest percentage of a harder metal will be stronger,  this means that 9ct gold is the strongest, as it less purer than 18ct gold.  Also, Pure gold or 24ct does not tarnish over time, and as such, the higher the percentage of pure gold in the piece, the less it will tarnish. For instance 18ct has 75% pure gold, and will tarnish less than 9ct gold. We recommend regularly cleaning your gold jewellery using a soft lint free cloth.  We also highly recommend purchasing a gold polishing cloth, as these cloths contain a compound that is used to get rid of scratches.  


Platinum jewellery is an alloy containing 95% platinum, which means that the metal is very strong and durable, and would sustain less scratches than any other precious metal over time.  Because of its bright white appearance, Platinum does not need to be plated like white gold, and is tarnish free, however all fine metal are susceptible to scratches and wear over time. We recommend regular cleaning of your platinum jewellery to maintain its lustre, as platinum can develop a natural patina over time.  This can be easily polished away using a lint free cloth.

Sterling Silver

Pure silver is too soft and can be easily scratched and dented, therefore it is usually mixed with other metals to ensure its durability to be worn on a daily basis.  Copper is normally added to silver and this creates the harness, however the additional of copper makes the sterling silver susceptible to tarnishing. We recommend using a lint free cloth to polish your silver regularly. This will prevent tarnishing and reduce the appearance of scratches.  You can also purchase a silver polishing cloth to remove more pronounced scratches.


Diamonds are the hardest natural occurring substance, however, they can crack and chip if subjected to hard knocks and blows. Polish your diamonds with a lint free cloth to clean the surface from smudges caused by oils or any other substances it may have come into contact with.  


When is comes to gemstones, their strength or hardness affects the cleaning process. Precious stones such as Emeralds, Sapphires, Rubies and Tanzanite can be cleaned with a mild soapy water solution and soft brush. Semi-precious stones such as Amethyst, Topaz, Quartz, Citrine, Peridot can be cleaned again using soapy water and a fine cloth to polish. Some gemstones such as opal, pearl, turquoise are quite porous and should not be submersed in water for a long time.